Increase the Effectiveness of Your Seasonal Marketing Strategy
You’re definitely thinking about how to enhance Christmas sales whether you’ve just launched a small business or if you’ve shifted your company’s sales strategies as a result of COVID-19.
It’s almost coming, and now is the time to start planning your seasonal marketing campaign to lure customers through your doors or to your website.
But first, recognize that the holidays will be extremely different this year.
In a previous article, I discussed how your clients’ shopping selections this fall/winter may look radically different from what they did last year.
Now I’d want to teach you how to boost your local holiday sales, so here are four ways you may improve your digital and physical presence:
- Create material with a regional flavor.
Consider festive “Shop local” signs to remind customers to support local companies as you prepare your store for the holidays.
Because many customers will be remaining at home this holiday season, spending time with a select few family members or planning socially distant visits with friends and neighbors, it is critical to give relevant online content as well.
According to Google, COVID-19 is making in-store shopping difficult for 35% of Canadians. I believe that many people will burrow down and do their holiday shopping online rather than traveling to stores.
That’s great news if you own an online store. People, however, do not want to go through product page after product page. They are interested in articles, videos, reviews, and testimonies.
Consider writing articles on local activities and even mentioning other small companies (with whom you do not compete!). For example, you might publish a blog post on five fun things to do in your city during holiday season, with a link to a local shop that offers Christmas treats or crafts. Then, as a terrific present idea, put a call to action that relates back to your own product or service.
- Collaborate with a local charity.
Many small company owners give their time and/or money to causes that are important to them. In addition to being a kind thing to do, collaborating with a charity can increase the likelihood of your consumers purchasing presents from you.
You might donate a portion of each purchase or provide an item for each item purchased. Set up a gift-wrapped donation container at your shop to show your clients how many products you’re giving away, or publish images and figures online.
Your consumers (and you) will be helping a good cause while simultaneously advertising your small business.
- Beautify your store, website, and social network accounts.
Just as you could decorate your house with garlands and stockings, you can create a festive atmosphere by decking up your store, website, and social media profiles.
Consider utilizing locally sourced décor to show your support for other small companies and to reinforce the message to purchase locally.
Update your profile photo and posts with some virtual Christmas décor with a local flavor if you’re doing your decorating online. Consider using a snowy local mountain or an image of Christmas lights at a nearby tourist spot in addition to a snowman.
Your fans will notice something familiar now when you publish your discounts, deals, promotions, and well-crafted material online.
The more you can build an ecosystem of content and relevant images that works together, the more brand exposure, engagement, leads, and sales you’ll generate.
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